LOCH. LOCH.
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Brief About Me
With 8 years of experience in the IT field, initially as a web developer and designer, I’ve shifted my focus to UX design over the past 3 years. As an IT undergraduate and a Google Certified UX Designer, I possess a comprehensive understanding of the UX design lifecycle and processes across various project types.

My journey in IT has been marked by collaborations with diverse local and international clients and employers, primarily in remote setups. Having worked extensively with startups, I have a well-rounded understanding of versatile roles within dynamic environments. Additionally, I have taken on project management responsibilities for several projects, ensuring their successful execution.
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June 4, 2026

Are UX Designers Becoming Prompt Engineers?

The role of UX designers has always evolved alongside technology. From sketching interfaces on paper to building interactive…
  • UX Principles
  • UX Resources
  • UX Tips
May 30, 2026

Product Thinking in UX Design

UX design is often misunderstood as only the process of making interfaces usable and visually clean. While that…
  • UX Tips
  • UX Trends and News
May 21, 2026

AI Agents Are the New UI Layer

For decades, user interfaces were built around screens, buttons, menus, and forms. The entire idea of UX design…
  • UX Resources
  • UX Tips
  • UX Trends and News
April 13, 2026

The End of Traditional Prototyping in UX

For a long time, prototyping was one of the most important steps in UX design. Designers would carefully…
  • UX Principles
  • UX Resources
March 6, 2026

UX Heuristics by Nielsen Explained Simply

UX heuristics are simple rules that help designers understand whether a product is usable or not. They are…
  • UX Trends and News
February 8, 2026

Rise of Systems Designers Again

For a long time, design roles became very specialized. UX designers focused on flows, UI designers focused on…
  • UX Principles
  • UX Tips
  • UX Trends and News
January 8, 2026

UX Designers Need Systems Thinking for AI

UX design used to be mostly about screens, flows, and interactions that could be directly controlled and visually…
  • UX Trends and News
November 16, 2025

SaaS Products Are Integrating AI Everywhere

SaaS products are going through one of the biggest shifts since the rise of cloud computing. What used…
  • UX Principles
November 1, 2025

Conversion-Focused UX Design

Conversion-focused UX design is about one simple idea. Helping users complete the actions that matter most to a…
  • UX Trends and News
September 13, 2025

Prompt-Based Design Workflows Explained

Design workflows have traditionally been very structured and linear. A designer would start with understanding a problem, move…
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