UX Principles – LOCH.

Brief About Me

With 8 years of experience in the IT field, initially as a web developer and designer, I’ve shifted my focus to UX design over the past 3 years. As an IT undergraduate and a Google Certified UX Designer, I possess a comprehensive understanding of the UX design lifecycle and processes across various project types.

My journey in IT has been marked by collaborations with diverse local and international clients and employers, primarily in remote setups. Having worked extensively with startups, I have a well-rounded understanding of versatile roles within dynamic environments. Additionally, I have taken on project management responsibilities for several projects, ensuring their successful execution.

May 30, 2026

Product Thinking in UX Design

UX design is often misunderstood as only the process of making interfaces usable and visually clean. While that…

March 6, 2026

UX Heuristics by Nielsen Explained Simply

UX heuristics are simple rules that help designers understand whether a product is usable or not. They are…

January 8, 2026

UX Designers Need Systems Thinking for AI

UX design used to be mostly about screens, flows, and interactions that could be directly controlled and visually…

UX Principles

November 1, 2025

Conversion-Focused UX Design

Conversion-focused UX design is about one simple idea. Helping users complete the actions that matter most to a…